At Studio Incubator, we help new designers bring their creative visions to life. Recently, one of our talented student took on the exciting challenge of creating a brand identity for Bosono Sparkling Water—a drink meant to refresh and energize. This blog shares the story of how we crafted a vibrant and engaging brand for Bosono, from the initial ideas to the final design.
Understanding the Brand: Bosono Sparkling Water
Bosono Sparkling Water is all about providing a lightly brewed, refreshing experience. Its slogan, "Sip the goodness of nature!" reflects its commitment to offering a drink that’s both enjoyable and revitalizing. This slogan also appeals to people who appreciate quality and creativity.
Target Audience and Usability
Bosono is aimed at young adults, trendsetters, and anyone looking for a flavorful alternative to traditional soft drinks. We needed a brand identity that would catch their eye and stand out in a crowded market.
Key Design Points:
Convenience: The design needed to show how refreshing and easy to enjoy Bosono is.
Natural Appeal: We focused on the lightly brewed quality to attract people who want something unique.
Vibrant Look: The design had to be striking and memorable for a young, dynamic audience.
Color Palette
Bosono’s colors are a lively mix of orange and dark turquoise. These colors reflect the drink’s energy and freshness.
Orange: Represents excitement, creativity, and zest for life.
Dark Turquoise: Adds depth and sophistication, balancing the vibrant orange.
Typography and Fonts
Choosing the right fonts was crucial. Here’s what we went with:
Primary Font: A bold, creative typeface to grab attention and show off the brand’s energetic vibe.
Secondary Font: A clean, modern fonts for additional information, ensuring everything is clear and friendly.
This mix helps create a design that’s both engaging and easy to read.
Graphics and Images
Graphics play a big role in the Bosono brand identity. We used playful illustrations and icons to highlight the natural and refreshing qualities of the drink.
Icons: Simple icons showing the lightly brewed aspect of Bosono.
Illustrations: Fun images of bubbles and natural elements to emphasize the drink’s refreshing nature.
Keeping Up with Trends
We made sure the design kept up with modern trends:
Bold Design: To stand out on the shelves.
Sustainability: Vibrant colors and natural images appeal to eco-conscious consumers.
Interactive Elements: Providing customers with contact details, and website information, along with special offers.
The Result: A Fresh New Look
The final brand identity for Bosono Sparkling Water truly reflects the creativity and vision of our student. The design is cohesive and appealing, perfectly suited to the brand’s target audience.
At Studio Incubator, we’re proud of the innovative work our students produce. Our UI/UX Design + Graphic Design course provides you with the projects and feedback needed to build a strong portfolio. The Bosono project is a great example of how creativity, strategy, and execution can come together to make a real impact. We can’t wait to see how this brand identity helps Bosono Sparkling Water connect with people looking for a refreshing experience.
Unlock Your Design Potential with Studio Incubator!
Follow us on social media for daily inspiration, design tips, and updates:
Your design adventure begins here!
Comments